5th - 19th July
Kate Wiggs is a visual artist whose work is usually presented in the public domain; this installation relates to a series
of works made on the high street.
Both the messages and the display method refer to the increasingly common 'ambient advertising' technique, used by many
businesses to subliminally slip images of their products into the consumer's day, as the increasingly savvy consumer tends
to switch off when they are aware they are being manipulated. The rough and understated aesthetic describes the need to be
heard in an environment that is physically and visually deafening, and the contradicting messages show us that often the content
is just as confused as the delivery.
How are we ever supposed to learn anything when we are barraged with information every waking moment?