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Kate Wiggs

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Kate Wiggs
5th - 19th July


Kate Wiggs is a visual artist whose work is usually presented in the public domain; this installation relates to a series of works made on the high street.

Both the messages and the display method refer to the increasingly common 'ambient advertising' technique, used by many businesses to subliminally slip images of their products into the consumer's day, as the increasingly savvy consumer tends to switch off when they are aware they are being manipulated. The rough and understated aesthetic describes the need to be heard in an environment that is physically and visually deafening, and the contradicting messages show us that often the content is just as confused as the delivery.

How are we ever supposed to learn anything when we are barraged with information every waking moment?